Meet Your Chief Strategist
Betsy López-Wagner is Principal and Chief Strategist at López-Wagner Strategies and serves as the Strategic Communications Partner for ALRAS Digital. She has worked alongside attorneys, lobbyists, and coalition partners to safeguard the health of communities, protect clean air and water, fight arctic drilling, and protect the ocean’s resources. She's co-devised strategies alongside grassroots activists to ensure their power is seen, heard, and felt from regional to national and international levels by developing a culture of storytelling that elevates authentic personal narratives to emotionally connect with audiences and inspire action. Betsy's committed to supporting the growth of an inclusive conservation movement to strengthen state, national and international -level priorities to protect our environment, democracy, and above all, people.
Betsy’s expertise is in environmental, bilingual and equitable communications, media relations and campaigns, as well as inclusive grantmaking with a racial justice lens. She is a mentor, coach, trainer, storyteller and DEI practitioner.
Betsy is on the Board of Directors for The Xerces Society for Invertebrate Conservation. She is an advisory group member for Heartwired to Love the Ocean, a project of Wonder: Strategies for Good and Goodwin Simon Strategic Research. She is also one of 15 members of the NOAA Office of National Marine Sanctuaries Business Advisory Council (BAC). Betsy is actively involved in grassroots level organizing, community projects and supporting organizations working for social good. Her work is motivated by the community she was born and grew up in, a neighborhood outside of Chicago surrounded by industrial facilities. She is on the ComNet SF Leadership Team, a network of San Francisco-area communications professionals who believe in the power of smart communications to improve lives. Betsy is also a communications advisor to the Green New Deal Network.
During her tenure at David and Lucile Packard Foundation she led Ocean Communications on the most pressing issues in global ocean conservation. She advised and introduced opportunities to move over $2.5 million dollars to new grantees representing organizations led by people of color and women of color, and focused on ocean-climate journalism, and was one of three co-founders of the Foundation’s first affinity and employee resource groups. She served as Communications Director for LCV’s Chispa and was the first Bilingual Press Secretary (Spanish) at Earthjustice, a nonprofit environmental law firm. Prior to her work in the nonprofit sector, Betsy worked for media outlets in Illinois, California and was an award-winning journalist and freelance writer. Nearly two decades ago, her work in Public Affairs began at the Midewin National Tallgrass Prairie. She is a graduate of Columbia College Chicago and has a leadership certificate in Diversity and Inclusion from Cornell University.
She and her husband, a stay-at-home parent, gardener, environmental education advocate, are the parents of a six-year-old lepidopterist and climate activist. Together they farm and their family hosts Amigos for Monarchs, an annual pollinator project providing seed kits to loved ones and perfect strangers across the nation every spring.