López-Wagner Strategies is an equitable communications agency. We work with mission-driven individuals, organizations and companies to develop – and execute – equitable and inclusive strategies, to establish their Diversity, Equity, Inclusion and Justice (DEIJ)  practices, enhance their communications abilities and profile, while elevating their voice through thought leadership to strengthen collective impact while advancing social good.

The López-Wagner Strategies team is stacked with visionaries and strategists, language access and equitable communications experts ready to help you solve your challenges. Whether you seek leadership or communications coaching, DEI training and assessment, traditional communications, digital strategies, media relations or brand creation and development, inclusive grant design, or if you're looking to revamp and hit refresh on an existing program – together, let's work to effectively support your purpose for existing.

Meet Your Chief Strategist

Betsy López-Wagner is Chief Strategist at López-Wagner Strategies and serves as the Strategic Communications Partner for ALRAS Digital. Betsy is a mentor, coach, trainer and storyteller, developing and advising on equitable and inclusive strategies for social good. She offers consulting services in DEI assessment, training and language access, bilingual, environmental and equitable communications, political and advocacy campaigns, strategic partnerships, community and movement building, inclusive grantmaking, Latino/a/x, Black, Indigenous, and communities of color engagement, environmental policy, and media relations with a racial justice and equity lens.

She has worked alongside attorneys and lobbyists to safeguard the health of communities, protect our air and water, fight arctic drilling and protect the ocean’s resources. And – she’s co-devised strategies alongside grassroots activists to ensure their power is seen, heard and felt from regional to national levels. She is committed to supporting the growth of an inclusive and equitable conservation movement to strengthen global, national and state-level priorities to protect our environment, democracy, and above all, people – especially those on the frontlines of an increasingly warming planet, rising ocean and social injustice.

She serves on the ComNet SF Leadership Team, a network of San Francisco-area communications professionals who believe in the power of smart communications to improve lives and is one of 50 community ambassadors for the Communications Network's V+ programming.

Some of Betsy's recent career highlights include serving on the advisory group for Heartwired to Love the Ocean and now training on the tool for advocates, supporting strategic communications for the Global Climate Action Summit’s Ocean Day via the Packard Foundation, working with Earthjustice attorneys to protect the Arctic and garnering stronger protections for farmworkers exposed to pesticides, training grassroots leaders to safeguard the Clean Power Plan and advocate for electric school buses to nix diesel pollution via the League of Conservation Voters, and serving on the steering committee of the People’s Climate March.

She’s pitched — and landed — op-eds and news hits in outlets including the New York Times, Christian Science Monitor, Los Angeles Times, Noticias Telemundo, Pulso News, Teen Vogue, Sacramento Bee and La Opinion.

Meet the LWS Team

Alfredo Ramirez is the Founder and President of ALRAS Digital and serves as the strategic digital partner and advisor for López-Wagner Strategies. A seasoned and quadrilingual digital strategist, Alfredo has experience running digital advocacy, fundraising, and thought leadership campaigns for nonprofits, political candidates, and Fortune 500 companies across a myriad of issues. Alfredo has previous previously worked with and for, the League of Conservation Voters, Hilary for Florida, and Rational 360. 
Rebecca López is Finance Operations Manager for López-Wagner Strategies. Rebecca is a Mexican American artist living in Chicago, IL. The youngest daughter of an immigrant father and first generation Mexican American mother, she attended Columbia College Chicago, graduating with honors and a BFA in Fashion Design in 2012.

Working as both an artist and a retail manager and financial coordinator, she is well versed in what it takes to make a business run smoothly and the level of organization and attention it requires; from graphic design to finances she believes that a solid foundation is the first step to building a larger vision.
Gabriela Ruelas is the Lead Translation Specialist for López-Wagner Strategies. A self-proclaimed fan of the printed word in both English and Spanish, Gaby's career includes stints as a translator, copy editor, ESL instructor and journalist. 

As a translation specialist, Gaby feels special pride in crafting messaging that is clear and reflective of the precise original tone and language used. Many years in the newsroom has made her especially aware of the importance of meeting tight deadlines without compromise. In the last nine years, she has concentrated her work in the translation of environmental topics, which has expanded her personal interest in the environmental movement and clean energies. Gaby is a graduate of the University of Wisconsin School of Journalism and Universidad Veracruzana, Mexico, with a degree in ESL and Spanish instruction.   
Stacy Cervantes is an Event Management Specialist for López-Wagner Strategies. Stacy has built a career in public relations and event management for over 15 years, seven of them in the Washington, D.C. area. She started her career in Houston, Texas building community and brand relations, then embarked on a 12-year journey in higher education event management and production that led her to D.C.

During her time in D.C., she pursued a specialized M.B.A. (M.T.A) in Sustainable Tourism and Event Management from The George Washington University and Social Marketing Certification through Hootsuite. Through her extensive travel of North America, Bermuda and the Caribbean she has a strong background in supporting events for all faiths and cultures.
In the last few years, she worked at a communications firm and nonprofit sharpening her online event production and virtual community-engagement skills.
Alejandra Santaolalla serves as the Organizational Effectiveness Strategic Lead for López-Wagner Strategies. Alejandra is the Founder and President of Leadership for Social Justice and has worked for mission-driven organizations advocating for policies to protect the environment, women’s reproductive health rights, and increasing the number of women in elected office who support reproductive health choices for all.

In addition to facilitating a culture of learning that enables leaders and changemakers to build and run more effective organizations, Alejandra leverages organizational development strategies to center racial justice and equity within organizational culture, systems, and processes. Alejandra graduated from Trinity Washington University with a Master’s in Nonprofit Management.
Dalila Adofo serves as a Environmental Justice and Organizing Advocate for López-Wagner Strategies. Dalila was born and raised in East Palo Alto, California and started community organizing at the age of 12 when she joined Youth United for Community Action (YUCA). Dalila was active in the campaigns that closed the Romic hazardous waste plant in Palo Alto and in developing the community's plan for future use of that site. She is now a member of YUCA’s Board of Directors. She has worked with the California Fund for Youth Organizing (CFYO) and helped coordinate, strategize and advocate for the California Student and Youth Bill of Rights to be passed.

She is a San Francisco State University graduate, having majored in Chemistry with a minor in Geography (Environmental Studies). She served on the Greenaction for Health and Environmental Justice Board of Directors for several years. She is a lead coordinator for the Bayview Hunters Point Community Air Monitoring Project and a coordinator for the Southeast Community Council Coordinator for Bayview Hunters Point Community Advocates, working on various environmental and social justice issues within the Bayview Hunters Point neighborhood of San Francisco, CA, in addition to her project-based support of Lopez-Wagner Strategies. 

Agency Partners

ALRAS Digital is a digital strategy agency that partners with López-Wagner Strategies on key projects to drive home change. From digital advocacy that floods Congressional offices to targeted media that reaches those who matter, ALRAS Digital helps organizations find a winning message and strategy to achieve their goals.